Get Premium Clients
The ones who are able to start, ready to buy, and willing to invest.
You are not attracting premium clients because:
- Your audience does not see the value in your content quickly.
- Your content does not show the value to your audience easily.
- You are not explaining the value of your message while creating breakthroughs.
You are missing:
- Clarity
- Depth
- Precision
You are not creating radical breakthroughs because you are missing clarity on:
- The cause of their problem (your analysis)
- The reason for the solution (your approach)
- The intention of your product (your ability)
In other words,
- You tell and explain the value.
- Your content shows and enhances the value.
- Your audience notices and understands the value.
Therefore,
- If you can't explain it, your content can't show the value you give.
- If your content can't show it, your audience can't see the value they get.
- If your audience can't see it, your messages can't attract premium clients.
You deliver value, results, and transformation to clients efficiently after they enroll. But it's hard to explain an offer and show the value clearly when you attract or enroll them.
You are attracting people with a victim mentality because you are agitating the "symptoms" of the problem:
- That agitation attracts indecision.
- That indecision sparks doubt.
- That doubt brings fear and inaction.
Therefore,
- If you agitate symptoms, your content sparks indecisiveness.
- If your content sparks indecisiveness, your audience gets doubtful.
- If your audience gets doubtful, your messages attract fear and inaction.
Create a deep connection and ignite significant value to attract more premium clients
You connect and explain anything:
- Verbally and tell the value.
- Visually and show the value.
- Vividly and embody the value.
In other words, you first connect and then give value with:
- Your five physical senses
- Your six mental faculties
- Your seven awareness levels
Why? Because...
- Clarity brings certainty.
- Certainty brings competence.
- Competence brings confidence.
- Confidence brings courage.
That courage to:
- Believe in themselves
- Believe in your offer
- Believer in you
In other words,
- You give an explanation. (they notice patterns & perceptions)
- They get a breakthrough. (you spark Aha! & light bulb moments)
- You gain authority. (they see authenticity & credibility)
- They get awareness. (you get attraction & attention)
- You clearly explain the value you offer in order to connect.
- You articulate the message you tell in order to create a breakthrough.
- You amplify the visuals you show in order to build authority.
Where is your action?
$10,000 average offer vs. $100,000 premium offer
To give one premium offer is easier than to give ten average offers.
Where is your focus?
$10,000 average client vs. $100,000 premium client
To get one premium client is easier than to get ten average clients.
The solution = Fix the foundation.
Your premium clients respond to your ability to explain clearly a situation they have in such a way that they have never heard before...
And that explanation sparks...
- Huh! whispers
- Aha experience
- Light bulb moments
- Radical breakthroughs
And that breakthrough...
- Increases your authority
- Improves your credibility
- Ignites your audience's awareness
- Influences your audience's understanding
- Increases your offer's perception
- Improves your offer's value
And when focusing on clarifying the value:
- 20% improvement on the fundamental, gives you 80% better results.
- 20% better clarity on the value, gives you 80% better conversions.
For example, when building a house:
- Most people want to "design the rooms"... because it is easier, and they enjoy it.
- Few people want to "dig the trenches"... because it is harder, and they ignore it.
Start focusing on clarifying the value because:
- If you are not clear about the value you provide, you can't explain it.
- If you can't explain the value you offer, your content can't show the value you give.
- If your content can't show the value, your audience can't see the value they get quickly.
- If your audience can't see the value, your messages can't attract premium clients.
If you want to get 80% results faster, easier, and cheaper, then focus on 20% that matters.
The 20% that matters is:
- Clarity on the VALUE you offer.... in order to invite and enroll premium clients.
- Clarity on the MESSAGE you deliver... in order to connect and attract premium clients.
Stop focusing on secondary actions, like...
Bringing traffic from:
- Paying for ads
- Partnering with others
- Posting on social media
Fixing sales funnels:
- Landing pages
- Conversion videos
- Sales conversations
Improving delivery options:
- Getting another certification
- Crafting another program
- Creating another pricing
Increasing specific abilities:
- Advertising skills
- Marketing skills
- Sales skills
Growing business:
- Hiring team
- Training team
- Building brand
Premium Clients > Regular Clients
You want to:
- create more change
- impact more lives
- connect more people
You're probably attracting those...
- Who can't invest in what you do
- Who won't invest in what you offer
You are likely:
- Consistently posting content at least 3 times a week
- Have plateaued in sales in the last 6 months, or
- Have an automated funnel leading people to a 'strategy session' - but at least 80% or MORE of the people you talk to end up,
- not ready to buy
- not able to start
- not willing to invest
- having to think about it, or
- feeling that it's too expensive
The reason this is happening is because:
The language you use in your marketing isn't speaking to an audience that invests in themselves.
Your content is focused on convincing people
- WHY investing in what you do will help them stop struggling so much and
- HOW you can fix them.
... and what this actually does instead is attract an audience that
- is dis-empowered
- is stuck on the effects of the problem
- is indecisive and takes no action, and
- Likely can't afford your services.
In order to fix it, I bet you have tried
- posting more
- increasing ad spend
- increasing value offer
- improving sales scripts
- improving selling processes
- explaining the process more
- extending the message longer
Without considering that it's
- WHAT you are saying, and
- WHO you are saying it to
And even
- WHAT you are showing, and
- HOW you are showing it
That's actually affecting your enrollments.
Now imagine if you could change that.
Imagine if you could:
- Attract more ideal clients who are empowered, motivated, and eager to work with you.
Imagine if you could:
- Increase your sales conversions, grow your revenue, and scale your business with ease.
It is possible.
- You can make this happen by shifting your message and positioning yourself as an authority.
- You can learn how to create content that inspires, educates, and challenges your audience to take action.
- You can discover how to communicate your value proposition and overcome objections in a way that feels authentic and aligned with your mission.
OUR OFFER
The Promise
Get your first or next premium $10K, $100K, or $1M client.
The Package
Get 100% continual support until you achieve the promise.
The Process
Get 9 steps to gain clarity in your audience, value and message.
Get clear on the problem, the solution and the product so that you amplify the audience, value and message.
You need to:
- Attract premium audience.
- On environment, behavior, skills, beliefs, and identity.
- Explain the value.
- Identify, clarify, and amplify the value.
- Articulate the message.
- Get clear, deep, and precise in the message.
Why?
To create breakthroughs that will increase authority and credibility.
Because you'll...
- Save time and money when attracting clients, in your marketing efforts.
- Save time and money when enrolling clients, in your sales efforts.
- Save time and money when delivering clients, in your delivery efforts.
You need,
- Clarity
- Depth
- Precision
On your audience, value and message.
Why?
To quickly and naturally increase trust.
- You bring CLARITY, they notice it, and it increases certainty.
- You bring DEPTH, they understand it, and it improves competence.
- You bring PRECISION, they implement it, and it increases confidence.
And when you know why people do what they do, it becomes easier...
- They take action because they notice it and are AWARE.
- They take action because they understand it and feel VALUE.
- They take action because they are skilled and feel CAPABLE.
- If you explain "why they need to invest" in your content, you are speaking to the wrong audience. Premium clients are already aware and understand that to get 'there' faster, they must invest time, money, and effort.
- If you are dumbing down your message in your content to "make it more relatable and easier to connect," you are dumbing down your audience as well, and not attracting premium clients.
- If you are not using visual models in your messages, you are missing out on premium clients' attention because human beings process images 60,000 faster than text.
- If you are attracting clients who are not ready, not willing, they will not get the results because they will not implement, and it will affect your confidence level.
Premium clients are self-aware, educated, experienced, and ready to invest and implement.
They want to know about YOU and how you think:
- What do you 'think' their problem is?
- What do you 'think' the solution is?
- What do you 'think' your product is?
They want to know about YOUR OFFER and what you created:
- What is the promise?
- What is the package?
- What is the process?
Clarity To Build A Solid Foundation
If you keep doing what you are doing, competition grows and soon you attract poor clients.
If you keep doing things on the surface, you have inconsistency and attract average clients.
If you fix the foundation and get clear, you build a solid engine and attract premium clients.
What matters?
The approach of your process
The ability of your product
The advantage of your promise
1
How clearly do you communicate the value of what you DO?
... of what you HAVE?
... of what you GIVE?
Your head thinks thoughts for Massive Significance, AUTHORITY, and direction!
2
How clearly do you communicate the truth of who you ARE?
... of who you're BEING?
... of who you're BECOMING?
Your heart feels emotions for Magnetic Connection, AUTHENTICITY, and drive!
3 Principles To Attract Premium Clients
Premium clients expect a premium OFFER to be delivered with a premium MESSAGE in a premium PROCESS.
01.
How can I create a clear, irresistible, and valuable OFFERING that attracts premium clients?
Then 'Offers' Training is for you.
You want to build a solid, unique, valuable, connectable, expandable, and meaningful PRODUCT, PACKAGE or PROMISE.
Premium clients want premium OFFERS.
It's about what OFFERS you show and how you show these offers.
02.
How can I create a clear, compelling, and magnetic MESSAGE that attracts premium clients?
Then 'Messaging' Training is for you.
You want to attract attention, spark interest, ignite desire, influence action, and shift results with COPY or CONTENT.
Premium clients need premium MESSAGES
It's about what WORDS you say and how you say these words.
03.
How can I create a precise, scalable, and automated SYSTEM that attracts premium clients?
Then 'Systems' Training is for you.
You want to turn unaware people into problem-aware, solution-aware, product-aware, and most aware with a PROCESS.
Premium clients see premium SYSTEMS.
It's about what PEOPLE you see and how you see these people.
Stop Convincing. Start Attracting.
- ask a ready and willing AUDIENCE.
- show a valuable and irresistible OFFER.
- tell a clear and magnetic MESSAGE.
You can think about it like this...
- You can't create an irresistible OFFER if the pain (problem, reality) and pleasure (promise, result) are not clear.
- You can't create a compelling MESSAGE if the offer (product, service) and avatar (person, audience) are not clear.
- You can't create an inevitable ATTENTION if the value (product, process) and message (content, copy) are not clear.
The reason is simple...
- To create a premium OFFER (product, process, package), you have to ask yourself premium questions. Premium questions create premium offers. You show OFFERS to bring a point.
- To create a premium MESSAGE (content, copy, headlines), you have to ask yourself premium questions. Premium questions create premium messages. You tell MESSAGES to bring a picture.
- To create a premium ATTENTION (awareness, recognition, reception), you have to ask yourself premium questions. Premium questions create premium attention. You ask ATTENTIONS to bring a proof.
Therefore, a premium offer with a premium message and a premium attention will inevitably attract premium clients.
In other words, ...
In order to attract premium clients, you need to ask premium questions to generate premium answers in all 3 areas and clearly aligned them.
- Ask context, for a premium ATTENTION...
- Tell concept, for a premium MESSAGE...
- Show content, for a premium OFFER...
How clearly do you communicate the value of WHY you do it?
Share a PICTURE. Show a CONTEXT.
How clearly do you communicate the value of WHAT you do?
Share a POINT. Show a CONCEPT.
How clearly do you communicate the value of HOW you do it?
Share a PROOF. Show a CONTENT.
How clearly do you communicate the value of NOW?
Share a PRACTICE. Show and CONNECT.
How clearly do you communicate the VALUE and CONNECT?
Your AUTHORITY. Your AUTHENTICITY.
feel DISTRUST?
Multiple movements. Missing opportunities.
feel DOUBT?
Multiple directions. Missing options.
feel DIFFICULTY?
Multiple pieces. Missing projects.
feel DARKNESS?
Multiple blocks. Missing ideas.
want VERSATILE!
Anticipate issues. Shape conditions.
want UPLIFTING!
Know consequences of issues and actions.
want CHOICE!
Find coherence. Align expectations.
want ACTIVE!
Decide an action. Ready to change course.
If you are struggling to get premium clients, here are 4 mistakes you can correct right now...
1: Capture the ATTENTION of your ideal CLIENT... quickly
How? 😊 Ask an unexpected question!
Are you fed up living with someone's else's dream?
2: Capture the ARTICULATION of your magnetic MESSAGE... clearly
How? 😊 Tell a stimulated contrast!
Remove unnecessary words in sentences.
3: Capture the ATTRACTION of your valuable OFFER... uniquely
How? 😊 Show a lost reality!
"Stop losing more money here now..."
4: Capture the ACTIVATION of your next RESULT... easily
How? 😊 Bring a novelty action!
"You can do this...You are capable!"
Here What You Get
How Are You Showing Your Offer?
Your Genius. The Value. Their Results.
Your Genius
Show your genius as an expert.
Your skills.
The Value
Show the value as their gain.
The benefits.
Their Result
Show their result as the promise.
Their transformation.
A Better Way To
COMMUNICATE THE VALUE OF YOUR OFFER
Clearly Presented. Easily Understood.
Defining Value
This is what we define and how describe value.
Clear awareness. Clear consciousness.
Designing Value
This is what we design and how create value.
Clear thinking. Clear communication.
Delivering Value
This is what we deliver and how connect value.
Clear implementation. Clear contribution.
How Are You Thinking?
Intellectual Tool vs. Physical Tool
How Are You Communicating?
Mental Concepts & Visual Models
How Are You Prioritizing?
Time or Focus
Focus on your zone of genius.
Here are two ways we can help you get premium clients
YOU LEARN from us: We teach you how, as a coach, mentor and trainer.
YOU EARN from us: We do it for you, as a provider, supplier and partner.
Book a call